With love and some helpful tips
Spontaneity and actions are behind every successful Project or Appeal, guided by careful planning and some good practices. Here are our tips for personal fundraisers and Nonprofit Organisations.
Before starting, plan your Appeal: who are you doing it for? Why are you doing it? What are your goals? What do you want to achieve? Who will you tell about it?
Prepare a plan for sharing it
Plan how you will share your Appeal: set a calendar for the publication of updates through social media and emails, make your supporters enthusiastic about your cause.
Put a photo in your profile
Show your supporters who you are, choose a photo where your face is clearly visible and, if possible, smiling.
Think about your friends
When you write, remember you are addressing your friends. Don’t try to be different from who you are usually; be spontaneous and you’ll have no difficulties in getting people involved.
Talk about yourself
Tell your donors who you are and what motivates your actions. Anyone who knows you already will discover another side of you, while anyone new to you will have enough information to decide whether they want to support you or not.
Write a clear title
The title must be direct and comprehensible; in a few words it must encapsulate what you want to do and for whom.
Leave out the details
It is the job of the Nonprofit Organisation to enter the technical details of the Project. The same goes for information about the break-down of costs for each activity: have you received anything, for example in the form of a help letter, from the Organisation? OK If not, don’t invent them!
A balanced summary
A good brief description should present clearly what will happen if the Appeal is a success and when it will happen.
Exploit all means of communication that you believe are useful to achieving your goal. The social networks are an excellent place to start, but also consider what you can do offline.
A video speaks more than a 1,000 words
Use a video, even if it is homemade, to illustrate your venture. The important thing is to decide the outline for the content before starting. An Appeal with a video has an 80% better chance of reaching its goals.
Your Appeal may receive positive comments, but also negative ones. Always be polite and open to dialogue, always thank someone as soon as they have donated and leave a comment.
Thank you, thank you, thank you
The first rule of fundraising is thanking. Please, always remember to thank anyone who donates towards the fundraising goal and the completion of the Project.
Start with a plan: the aim of the Project, its impact, and who you will ask for support. Decide if you want to collect funds in an ongoing manner or if you have a specific goal
Who are your supporters?
Before writing the Project, decide who you’ll contact. If you are new to fundraising talk to any possible donors you may have; if you already have experience in fundraising focus on the personal fundraisers as well.
Prepare a plan for sharing it
Plan how you intend to spread the word about the Project: set a calendar for the publication of updates through social media or by email, involve and excite your supporters.
Write a clear title
The title of the Project must be clear, direct and instantly communicate which problem you would like to solve and for whom.
Technical yet understandable
The Nonprofit Organisations are obliged to present all the technical data about your Project but you need to remember that you are talking to people who may not be experts in the field, so use simple terms and be yourself
Talk about the impact you want to have
Your Project must focus on the impact that it will have on its recipients. For example, instead of saying “we would like to build a school with laboratories” it would be more effective to say “we’d like the children from the village to attend a school with laboratories”
Your supporters will be happy to contribute towards resolving a problem, but an incentive always helps. Verify which tax benefits you can offer and in which countries.
Show the “before and after”
Show pictures depicting the problem and the possible solution (even if pictures of this don’t exist yet, use images showing what the result would be like), so that your supporters can appreciate the importance of their contribution.
Respect people’s dignity
We will remove any photos that we consider to be offensive to human dignity. Avoid representing the problem in a vulgar, provocative or aggressive manner towards the reader.
Touch people with a video
Make a brief video, try to keep it to 2–3 minutes long. Create an outline of the content to avoid confusion. A testimonial is fine, but it’s even better when you let the people in the field or those looking after the Project speak.
If you do not manage to achieve your goal, you can change and scale down your solution based on the funds raised. There is no problem with this, the important thing is to inform your supporters about it.
Always thank people
Remember to thank the donors when they donate something towards a Project or an Appeal. Thank the personal fundraisers for their support.